meet the in-house data analytics team for NOMADNESS, Co-Founders of research consulting group
– CODE – Collaborating on Dialogue & Equity.
At NOMADNESS, we are passionate about equity, justice, and inclusion within the tourism landscape. A part of this is generating and owning our own data and using it to form and implement meaningful strategy when it comes to our market.
As a small, but mighty team – our dynamic trio brings over 20 years of industry and academic experience. Drs. Dillette and Benjamin received their doctorate degrees in hospitality, tourism, and education where their pedagogical, educational, and presentation skills were honed. In addition to being tenured Associate Professors, Dillette and Benjamin are trained mixed-method researchers able to design quantitative surveys, facilitate focus groups and in-depth interviews, in addition to synthesizing data for tangible, digestible deliverables. Teaming up with Evita Robinson bridges academia and industry creating a holistic approach toward equity minded decisions backed by data.
Be a part of the change
you wish to see
A five year follow up study to the 2020 BIPOC Travel
Consensus, this 2025 report promises to reveal
groundbreaking insights and strategic pathways for travel
brands, desintations & organizations.
Are you ready to go from culturally disconnected to in
alignment with travelers of color?
IF YES,
PARTNER WITH US ON THE
THE 2025 BIPOC TRAVEL DATA STORY
“TRAVELING IN COLOR”
THE STUDY
SURVEY
The 2025 BIPOC Traveler Consensus is a comprehensive survey designed to better understand the perspectives, motivations, expectations, preferences and spending patterns of BIPOC (Black, Indigenous & People of Color) travelers across generations, genders, sexual orientations & ability levels.
METHODOLOGY
2025 timeline
Goal of 5000+ participants
Global representation
Cross-generational
Multi-identity
Inclusion of economic impacts
Qualitative & Quantitative data
levels.
MEET THE TEAM
Dr. Alana Dillette
Co-Founder
20+
YEARS OF EXPERIENCE
Our team has experience in pedagogical design regarding facilitating difficult dialogue
Dr. Stefanie Benjamin
Co-Founder
30+
COLLABORATIONS
Our team has worked with industry leaders and academics in various disciplines
Evita Robinson
CODE Industry Partner
100+
PRESENTATIONS
Invited speakers for industry & higher education conferences, webinars, panels, and keynotes
STUDY OUTCOMES
FIVE YEARS LATER
Intersectional identities of BIPOC travelers
Creation of the BIPOC Traveler Profile: How gender, sexual orientation, generation, & ability status impact BIPOC travelers.
Mega trends in the BIPOC Community
Deep dive into BIPOC Community: Most data focuses on trends across the general population, This consensus centers BIPOC travelers and their mega trends.
Destinations, Motivations & Experiences
Perspectives/Expectations: Global travel preferences and needs of BIPOC Travelers.
Economic Impact
The power of spending within the BIPOC travel market: Gen Z is estimated to have a global spending power of $143 billion and accounts for about 40% of all consumers. Millennials and Gen Z consumers will make up 45% of luxury sales by 2025.
TOP REASONS TO SPONSOR
Brand Reputation
Today, Gen Z and Millennials demand that companies prioritize diversity, equity, and inclusion. Investing in BIPOC travelers is not only smart for business but also fulfills broader social responsibility goals.
Contribute to Industry Research
By supporting the advancement of research and knowledge, your organization will play a role in driving positive change and fostering greater sense of belonging within the industry.
Data Informed Strategy
By sponsoring the consensus, you will gain access to a globally relevant data set along with a roadmap to guide your organization in strategic decisions.
WORK WITH US
Data Collection & Analysis
Brand Organizational
or Media Audit
Workshops & Training
